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Paramidonna: The Bulgarian swimwear brand on a mission to make every woman feel beautiful in her body

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Paramidonna is a Bulgarian brand specializing in the design and production of luxury swimwear and beachwear. The company was founded in 2015 by Donika Ancheva, with the conviction that women deserve to feel beautiful and stylish in their bodies. Earlier this year, Paramidonna joined Dare to Scale, the growth program of Endeavor Bulgaria, as part of its goal to expand to international markets in the next few years.

“For the creation of our collections we use fabrics from the best factories in Italy, Spain and France, and the materials are carefully selected, without compromising on their quality. We work with a team of professionals who refine every detail and ensure high quality. From the fabrics to the thread, through the cut and the manufacturing – we deliver our products in perfect shape for our clients. Thanks to the work and perseverance of the whole team, the brand quickly became a favorite of thousands of women. Stylish, but also committed to our planet, we work towards environmental friendliness and sustainability of the brand to minimize the carbon footprint on nature. All of our packaging is biodegradable and reusable. Some of our swimsuits are made from recycled fabrics, which brings us one step closer to our sustainability goal,” states Paramidonna on its website.

The lead designer and founder of Paramidonna is Donika Ancheva who graduated a master’s degree in accounting and then specialized in Fashion Design at the University of the Arts in London. Over the past six years, Donika has been been combining business management and creative activity as part of the growth and development of the Paramidonna brand. Currently, over 90% of the company’s sales are done online.

In the video, you can learn more about the achievements of Paramidonna, the ambition of Donika for international expansion and why she joined the Dare to Scale program.

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