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After taking over Hollywood, Chaos now enters the furniture industry

chaos acquisition
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A couple of months after Chaos, the Bulgarian provider of photorealistic rendering technology, merged with the German company Enscape, the company made an acquisition. The acquired company is the Danish 3D product visualization platform for commerce Cylindo, which has offices in Bitola and Skopje in North Macedonia. 

The deal is of an undisclosed amount and it will enable Chaos (the merged company that kept the Chaos name) to further build on its goal to create an end-to-end 3D visualization ecosystem. By joining their efforts Chaos and Cylindo will focus on making visualization, 3D, AR, and VR content more accessible. 

“Our acquisition of Cylindo is the next stepping stone to becoming a world leader in 3D visualization. With Cylindo, we can meet increasing needs for easy-to-use, high-quality 3D visualization, augmented reality, and virtual reality technologies across numerous industries,” Christian Lang and Peter Mitev, co-CEOs of Chaos, share in a press release. 

Where does Cylindo fit into the Chaos portfolio or products?

Cylindo is a Danish company, founded in 2012, and it provides furniture brands and retailers with 3D product visualization services across the entire buyer journey. It transforms simple product data into 3D photorealistic content and helps its clients to create, manage, and distribute the 3D product visuals. The solutions of Cylindo include 360-spin and 4K zoom, developments of AR assets, as well as customizable lifestyle imagery and product visuals. The company works with leading international furniture brands such as American Leather, Universal, and Flexsteel.

On the other hand, Chaos develops a full-spectrum portfolio of visualization and computer graphics solutions for the Architecture, Engineering, and Construction (AEC), Visual Effects (VFX), and Product Design verticals. 

“Visualization is critical to creating the future—both in the real world and the metaverse. The partnership with Enscape was a logical next step toward the growth strategy that Chaos has announced in early 2021. It was focused on the development of a complete technological toolset for the full workflow of the 3D artists and designers,” Peter Mitev, co-founder and CEO of Chaos, has shared previously for The Recursive.

Read more:  Serbia-founded HTEC Becomes Biggest Tech Company in Bosnia After Acquiring Mistral Technologies

With over 18 million unique users per month, Cylindo will continue to operate as an independent brand, part of the Chaos team. All of the solutions of the Danish company will continue to be developed and offered. 

In addition, the 164 employees of Cylindo will continue working from their offices in Boston, Copenhagen, Bitola, and Skopje. With the acquisition, the workforce of Chaos, which was around 500 employees after the merger, will jump to 700 employees across the globe.

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Elena is an Innovation Reporter at The Recursive, an online media dedicated to the emerging tech and startup ecosystems in Southeast Europe. She is keen on sharing the innovation stories that shape the regional ecosystem and has a great interest in fintech, IoT, and biotech startups. Elena is currently finishing her Bachelor's Degree in Business Administration and Political Science at the American University in Bulgaria.
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