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Early Game Ventures Backs Servo AI with €1.2M to Turn CCTV Footage into Business-Critical Insights

Early Game Ventures Backs Servo AI with €1.2M to Turn CCTV Footage into Business-Critical Insights, TheRecursive.com
Image credit: Co-founders of Servo AI: Nizan Rosh (left), Amit Frenkel (right)
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Servo AI, an AI-powered video analytics startup for brick-and-mortar businesses, has raised a €1.2 million seed round from Early Game Ventures to expand operations and build its product team in Romania.

👯 Founders: Amit Frenkel, Nizan Rosh

📅 Founding year: 2020

🏭 Industry: AI / Computer Vision

💥 Problem: Brick-and-mortar businesses—like restaurants, retail stores, and HoReCa operators—lack access to real-time operational insights, unlike their online counterparts, putting them at a significant competitive disadvantage.

📣 Solution: Servo AI transforms traditional CCTV systems into active, intelligent tools using AI and computer vision. The platform analyzes live video streams to generate real-time insights that help businesses optimize staffing, service quality, compliance, and customer experience.

👥 Customers: Retail, HoReCa, and service businesses that rely on physical spaces to operate and serve customers.

🌱 Stage: Seed

💰 Investment amount: €1.2 million

🚀 Funded by: Early Game Ventures (via Early Game Fund II)

💲 Total funding: €1.47 million

👁️‍🗨️ Investor’s perspective: “At Early Game, we are always looking to invest in startups developing disruptive technologies that align with our investment thesis — AI-first companies that use the latest technologies to create extraordinary user experiences and that demonstrate intrinsic virality. The €1.2 million investment we allocated in this seed round for Servo AI fits perfectly with Early Game’s strategy.” – Cristian Munteanu, Managing Partner at Early Game Ventures

💡 It will be spent on: Establishing a technical hub in Romania and hiring key product development staff, while expanding sales operations across Central and Eastern Europe.

🔑 Business model: B2B SaaS, with a freemium model designed to lower adoption barriers and enable rapid customer base growth.

Read more:  Early Game Ventures’s AI Investment Thesis: UX & Virality

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